A web page only works if your business is integrated to the global planification of the business. Success and competativity of a company are not based on just a web page or website.

To take advantage of the internet does not mean just having a website. The main concern of a company or business ,in general is their website., instead of strategies that will be used to negotiate thru the world wide web.

The development of a website should be the consequence of a deep analisis, in which the participants are minimun: the company, the competitors, the customers, and the providers. And also evaluate how internet will influyence all these factors.

Internet and other new technologies might give a positive result to all new areas of fuction of the business like : marketing, comercial purchasing human resources,administration, production, etc. The internet is considered a great mean to inform, communicate and provide low pricing and cost.

Before you start your website, it is important that you make yourserlf the following questions:

What will the website provide to my business?
How will the website make my business more competative ? long, and short term?
What business keeping profits will i produce, directly and indirectly thru this website?
What are your objectives or perspetives of a website?
How many or what resources can be asigned thru the website?
Who will be responsible for the website and its maintance?
Will you need to create a working team?

Specific Objectives that can be achieved with a Website or Web page:

- Reach new horizons (internationally)

- Attract new prospects and customers

- Sell products

- Provide services

- Give better satisfaction to your customers by providing better service, information, support and also stablish better business-user relationships.

- Recibe feedback from the users and be able to apply them to better the services or products . ( can be set up in anonimous form)

- Automatize process of business

- Increase the visibility and credibility of your business.
- Many companies or business tend to prefer do business with someone who has their own website.

- Be able to provide immediate information about the products and services.

- Reduce the sale cycle, given that the customer will count with all the information about the business, eventually will feel more trusting for business making.

- Will ease communication with already existing customers.

- Be able to attract business possibilities from different cities, states and countries. (This benefit maybe one of the best advantages that you will adquire thru your website, and one of the least that most companies take advantage of)

Source: AnacondaWeb